MARKETING LIBRARY – TRAINING 1:
“Online Marketing & Content Strategies”
The Module “Online Marketing & Content Strategies” overviews the Do’s, Don’ts and overall role of online marketing as well as content strategies. This training helps Participants understand and predetermine their online strategy options. Social media platforms are discussed to determine effective use of each method in order to be effective. Each Participant will examine which methods are best-suited to reach their goals. Also addressed are key compliance considerations, time allocation, and the costs associated with utilizing these methods.
Upon Completion, Practitioners Will Understand the Do’s, Don’ts & Best Practices of:
- Understanding & Utilizing the Role of Social Media in Macro Marketing Plans & Initiatives
- Understanding the Return on Investment of Online Marketing Efforts
- Identifying How to Effectively Utilize Business LinkedIn, Facebook, YouTube & Hootsuite Accounts
- Considering the Unique Value & Function of Newsletters & Blogging Tools
- Determining which Social Media Platforms & Tools Best Support Reaching a Specific Target Audience
- Establishing a Social Media (& Blog) Code of Conduct
- Understanding Compliance Considerations for Licensed & Regulated Professionals Using Social Media
- Incorporating SEO Into Online Marketing Strategies
- Considering Advanced Calls to Action & Headings for Online Marketing Efforts
- Determining the Unique Value of List Building
- Understanding & Utilizing Key Elements of Email Marketing
- Fully Grasping & Utilizing the Necessity of Customer Relationship Managers (CRM’s)
- Comparing Different Industry Directories & Their Appropriateness for Your Business Type
- Sourcing Community Directories & Assessing Their Unique Value
- Comprehending & Applying the Important Function of SEO & Analytics (Monthly Paid)
- Incorporating & Developing Lead Generation Principles
- Understanding & Determining if Digital Ads are Appropriate for Your Products & Services
- Balancing Online Marketing Strategies with Other High-Engagement Marketing Strategies
- Establishing Boundaries of Time Invested in Online Marketing Strategies & Why
- Evaluating Time & Financial Investment as well as Compliance in Online Marketing Strategies
All strategies have a beginning, and your Online Marketing & Content Strategy begins when you click the “Register” button below, or Contact Us
for a Free Online 30-Minute Consult.
Cost: $325.00 (plus tax)
Duration: 8 Weeks