TRAINING MODULE 2:
Planning Business Structures, Set Up & Branding
Module 2 takes the initial foundation set in Module 1 and begins placing crucial building blocks on top of it. Your vision turns into a plan as this module helps you to recognize the authentic uniqueness of your business services by defining your unique differentiating edge. You will develop a deeper understanding of your target audience and ideal client profile as they relate to your products, services and niches. Additionally, we review a list of many business requirements and licenses that Practitioners often overlook. The seedling of your business comes to life in this module as you name your business, pick a business structure and register your business. Finally, you will embark on working with our Graphics GURU in order to create your custom graphics and branding for your business as you watch your business evolve from concept to reality!
UPON COMPLETION OF THIS MODULE, PRACTITIONERS WILL BE ABLE TO:
- Clearly establish your unique defining edge as a Business and/or Practitioner
- Identify and know your specific Target Audience
- Create your Ideal Client Profile
- Define & write your Core Message/Core Marketing Message
- Effectively name your business (understanding the Do’s and Don’ts)
- Easily determine the difference between a “professional” business image and what is a “hobby” business image
- Generate compelling Tag Lines, clearly understanding what one is and how it should be used
- Fully comprehend the importance of the strategic alignment of your name, mission, values and tag line
- Develop and incorporate your business “brand” into everything you do
- Firmly initiate congruence in your branding and overall business image (Image Congruence Assessment)
- Build an online presence and the respective business structure that meets your unique needs
- Decide on and register your business name (With a firm grasp on the many do’s and don’ts)
- Decipher and interpret legal/regulatory requirements and available relevant resources
- Determine the required licenses for your business
- Identify your User Name & Password Tracking Mechanism
- Carefully select and register effective domain name(s) and choose an Internet Service Provider
- Research hosting provider considerations for your business
- Complete your requirements readiness list in order to be referred to our Graphic Design Guru (Where you will create your Logo, Letterhead and Business Cards.)
- Complete assessments and take away assignments while increasing your business awareness and personal development skills
Cost: $335.00
Duration: 8 Weeks
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